Social Media

Social Media is changing how marketing and communication work. Itís an affordable way to get results, itís rapidly growing, and customers turn to you and their peers for answers. By 2014, 20% of all business users will rely on social media rather than email for personal communication.

How can Social Media help my Small Business? Please click on the one of the four buttons below for a brief introduction to that section of the world of Social Media.

The areas that we are going to introduce you to are:

twitter facebook linkedin youtube
Twitter Facebook LinkedIn YouTube

10 social media tips

  • Apply your common sense - Always pause and think before commenting or sharing an opinion. If in doubt, donít do it - stop and seek advice from your manager or another.

  • Be respectful - When disagreeing with othersí opinions, keep it appropriate and polite.

  • Donít speak out of turn - Donít assume the role of spokesperson - unless you are an official one for your company.

  • Respect confidential content - Be smart about protecting yourself and your privacy - be selective in disclosing your personal details.

  • Copyright applies - Never use images, text or any other content youíve found on the Web unless you have permission or the site makes it clear that you may use such content and under what conditions.

  • Be transparent - If you are commenting on someoneís Facebook wall, tweeting to them on Twitter, or writing a blog post, use your real name. Identify your employer if a post involves your company.

  • Be human first - If you are engaging in a forum and posting information about your company, donít use the forum to sell your products and services unless you are certain it will be useful and appropriate.

  • Get to know the community - Always listen first before diving in. Consider how you are contributing to the community and adding value to a conversation.

  • Brand yourself well - Select a profile picture and screen name (or handle) that best represents who you are and topics others may want to connect with you on.

  • Stay focused - Have a business objective when engaging in social media and identify what success will look like. Make sure your objective is one that will both benefit your company and the communities you engage with.

10 Social Media Stats

  • There are more devices connected to the Internet than there are people on Earth.

  • 40% of people spend more time socialising online than they do face-to-face.

  • Internet users spend 22.5% of their online time social networking.

  • Almost 8 new people come onto the internet every second.

  • 27% of small and 34% of medium businesses are using social media for business (+10% Year on Year).

  • 25% of SMBs have no strategy and only 28% of small and 24% of medium businesses measure their ROI of social media activity.

  • Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers.

  • Facebook is the most popular site to share online purchases (55%), Twitter (22%), Pinterest (14%), Instagram (5%) and LinkedIn (3%).

  • Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014).

  • 76% of corporate marketers plan to increase their use of YouTube or other video marketing.